The Poolside Project @ Holiday Village Resort – A unit of S. Poddar Group.
We created integrated campaign with the central idea of “Every bite mein fun” across various mediums. We worked on the Social Media Campaign with an objective to rejuvenate the social media handles and to create the engagement online. Also we worked on the animated video for onsite hoarding as a part of environment branding and it was integrated with the collaterals of the restaurant. The whole concept was weaved with the cricket matches running at that time and thus reinforces the positioning of “Every bite mein fun”.