This was an assignment for one the famous fabric brands of India – Vimal. The product was Pre-cut Fabric named V2. Here the brand positioning was Easy Choose. Easy Go.. It was built on the premise that buying a pre-cut fabric was cumbersome, confusing, full-of-struggle and tiring. So I had to come out with the visuals which would depict these feelings. After many thoughts and brain storming, I worked these illustrations in RK Laxman style which would additionally depict that the by-gone days to emphasis the key attribute of being easy to choose and easy to move on.